Hola, nice to meet you.


I'm originally from Madrid, Spain, where I was a copywriter at some of the country's best ad agencies. However, I always had an interest in art direction and graphic design, and when I moved to Vancouver in 2003, I made the switch, studying at Emily Carr Institute of Art and Design, and working as an Art Director at Rethink Vancouver.


In 2005, I moved back to Madrid to start a creative shop called Purr, where we created and produced short films, TV commercials, documentaries and branded content. My roles included everything from cameraman to producer, to assistant director to writer.


Here in Toronto, I've been freelancing since 2008, and I just completed a intensive course in UX Design at Brainstation.


I've always tried to bring a unique approach to everything I do, whether I'm writing, designing, cooking or building Lego empires with my 10 year-old daughter. I'm looking forward to bringing my experience and passion into production.


Cheers,

Tuesday, May 26, 2015

...and a few ads

Purr produced two commercials (directed by Javier Guerrero) for Gobierno de Aragón with a very, very limited budget. Shot in Digital, of course, and edited in-house. This is the best one. I worked as assistant director and unpaid referee.

Translation:

 Kid: I can't understand why she smokes. I don't like her breath, the smell of her hair and clothes, everything.
To kiss her must be like kissing an ashtray.
She won't stop coughing, like my grandfather.

 Grandfather: (SFX Coughs).

 (SFX: Referee calling for the game.)

 Kid: I pass.

 V.O: Take care of yourself.
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