Hola, nice to meet you.


I'm originally from Madrid, Spain, where I was a copywriter at some of the country's best ad agencies. However, I always had an interest in art direction and graphic design, and when I moved to Vancouver in 2003, I made the switch, studying at Emily Carr Institute of Art and Design, and working as an Art Director at Rethink Vancouver.


In 2005, I moved back to Madrid to start a creative shop called Purr, where we created and produced short films, TV commercials, documentaries and branded content. My roles included everything from cameraman to producer, to assistant director to writer.


Here in Toronto, I've been freelancing since 2008, and I just completed a intensive course in UX Design at Brainstation.


I've always tried to bring a unique approach to everything I do, whether I'm writing, designing, cooking or building Lego empires with my 10 year-old daughter. I'm looking forward to bringing my experience and passion into production.


Cheers,

Tuesday, May 26, 2015

Kia + José Calderón Online Campaign

I acted as freelance producer in location. While the spots where created at Innocean Madrid, they were shot in Toronto, where Calderón played then for The Raptors.

I put the crew together, did a bit of budgeting, managed the client, Calderón's agents (not so easy) and sent the raw materials to Spain, where they did the post production (or do you think José could shot like that?)

(Dribbling)


(The Hoop)


(Dunk)


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